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The Dr. Pepper Museum & Free Enterprise Institute

The Dr. Pepper Museum & Free Enterprise Institute, A Hidden Gem

The Dr. Pepper Museum & Free Enterprise Institute is a must-see whether you are a history buff or just someone looking to head out and see something unique. Located in Waco, Texas, the museum shares an extensive collection that takes you back in time to see the history of soft drink induction. It offers a collection of over 10,000 objects, most of which were acquired through donations covering brands such as Dr. Pepper, 7 Up, Squire, A&W, and many others. The collection is rotated routinely to provide a fresh experience each time you visit, and only five to 10 percent of the collection is on display at any given time. You will want to come back again and again! Also housed with the museum is the J. Conrad Dunagan Archives which has an abundance of information on the soft drink industry. The archives are used to respond to researchers as well as to research the museum’s mammoth collection of exhibits and objects.

Without donations, the Dr. Pepper Museum & Free Enterprise Institute would not be what it is today. In 2020, its goal of $100,000 was achieved with 7,663 generous donors contributing $104,677! Funding helps support the wide range of visits that are offered whether it is a virtual tour, a guided tour, or a field trip. There are so many unique experiences for all including make-a-soda, fizzy flights, paranormal tours, a liquid laboratory, and the extreme pepper experience. And don’t forget, you get a free drink with admission!


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